"Grey label" typically refers to a product or service that is produced by one company but sold under the brand name of another company. It's often used in industries where there are multiple brands selling similar products but with slight variations or under different marketing strategies. "Grey label" products are manufactured by one company but marketed and sold under the brand name of another. This strategy allows companies to leverage manufacturing expertise while focusing on branding and distribution. It's commonly used in industries like consumer electronics and retail, where brands differentiate themselves through design and marketing rather than production. Grey label products offer flexibility and cost-efficiency, enabling brands to quickly expand their product lines without extensive investment in manufacturing capabilities.
Produced by one company, often specialized in manufacturing, on behalf of another company.
Marketed and sold under the branding and label of the purchasing company.
Allows for customization of the product to fit the brand's specifications, such as design tweaks or packaging changes.
Provides cost savings as the purchasing company avoids heavy investments in manufacturing facilities and equipment.
Facilitates quicker product launches as the manufacturing process is handled by specialists.
Enables brands to maintain control over the marketing, distribution, and customer perception of the product.